Document design is one of my favourite topics since I help my friend out with her prints and publicity materials. After a while, it all blurs together though. There are only so many ways you can arrange words on a page so that it fulfils the requirements of being succinct, neat and interesting.
Given the presented rules, the first two requisites aren’t hard; it’s working around them or indeed breaking the rules to create something that is visually eye catching—that’s hard. A disregard for the rules is only effective if it’s obvious that the designer is aware of exactly what he’s doing ‘wrong’. It’s just not impressive when someone turns up with a lousy piece of work and declare themselves refreshing rebels.
via coolinfographics
Basically, there’s eclectic and then there’s garbage.
So, how do you really avoid that pitfall? Obviously, there are going to be people who like one thing over another (which makes us a varied, multi-textured world).
- Know the rule. If you’re breaking the ‘rule of thirds’ by placing objects in extreme areas, please know what this is.
- Know your audience. As with the above, some people can appreciate it more than others—people who are more concerned about content are unlikely to care where you put everything.
- Is it appropriate to use such aesthetics? It could be a medical or legal document, and no one needs those things looking like they fell off tumblr.
Well, that would be interesting, actually...
See what I mean about audience?
via Document design
No comments:
Post a Comment